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Simple 7 SEO Tips For New or Redesigned Website

Thu, 06.10.2011. / 17:13:08

I have helped many websites in the launch or redesigning the old website. These are from different niches, there are number of tasks that you need to do to make sure that your SEO starts off in the right direction. Most of all, these first tasks will no longer take ...


I have helped many websites in the launch or redesigning the old website. These are from different niches, there are number of tasks that you need to do to make sure that your SEO starts off in the right direction. Most of all, these first tasks will no longer take 1 or 2 hour and is definitely worth it.

1. Setting up Webmaster Tools

Google Analytics is great, but you should verify your website with other webmaster tools as well. There are many services provided by these webmaster tools to diagnose problems in your website. Sitemaps option allows you to find error pages on your website and there are other tools link finding the incoming back links.

-Google Webmaster Tools

-Yahoo Webmaster Tools

-Bing Webmaster Tools

When your website is ready to go live, it is always useful to track your visitors. You can start successful campaigns. Google Analytics is a free useful tool that you can install on your website. You can sign-up for a free account or you can pay someone to install JavaScript code on your website. Furthermore, go the extra mile and track main activities on your websites. These will help you improve your conversion rates.

2. Fix Canonical URL Issues

This is easy to fix, but many websites ignore. If you are running a blog, All in One SEO plugin can auto fix this problem. Choose one URL either with www or without www; it solves the problem of having multiple URL for the same web page.

Moreover, make sure your main links to /index.html or any that you may have. You can add to PHP sites in htaccess file.

Options + FollowSymLinks RewriteEngine on RewriteCond% (HTTP_HOST) ^ domain.com Http://www.domain.com/ //www.domain.com/ RewriteRule ^(.*)$ $ 1 [L, R = 301] RewriteRule ^ index.html $ / [R = 301, L]

Make sure the code is correct even I have written it. It is always good to double check.

4. Adding Robots.txt File

There are other files that get indexed such as accounting files. If you want to restrict access, you need to replace “/ folder / with the folder (s) you want to restrict.

User-agent: *

Disallow: / folder /

This will help you keep everything getting indexed.

5. Submitting XML Sitemaps

You can submit your xml sitemap to search engines. There are several tools to make xml sitemap and plugins for blogs. Each search engine allows you to submit your sitemap from the webmaster tools. Many search engines will find your website through this way.

6. Setup Your Local Business Listings

In almost all the search engines there is an option of local business and in Yahoo, Google, and Bing you can submit your website to local search. There is a free tool that helps you manage your local business listings called GetListed. You can manually submit your website on each of the search engines. Simple way is to search on each search engine with “local business listing or add local listing in Google, yahoo, Bing”

After submitting to search engines local listings, submit to local directories like Yellowpages, Superpages. You can do it manually, but you can outsource the work for 30-40$.

7. Adding 301 Redirects

This is very important for your business. After redesigning, many websites change there domain name. You need to keep the old URL and 301 redirect reduces the risk of loosing search engine rankings. Adding the 301 redirect to all pages would be helpful. These SEO tips will surely help you gain from your business