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Major Website Issues That Will Hurt Your Rankings

Thu, 06.10.2011. / 13:22:50

One of the primary aspects in the targeted traffic you receive from search engines like Google is the incoming link page to your website. Whenever you come up with a considerable switch to your website, a single issue that the major search engines need to think about is whether or ...


One of the primary aspects in the targeted traffic you receive from search engines like Google is the incoming link page to your website. Whenever you come up with a considerable switch to your website, a single issue that the major search engines need to think about is whether or not those back links are still applicable.

Would the one who linked to your website continue to hyperlink to it if they looked over it all over again now? In case the reply is no, the search engine does not want to add up that back link.

Obviously, the search engine cannot figure out the solution to that query. However, they can select to slow up the powerful worth of those one way links for some time, until they decide if people begin getting rid of back links to your website when you make a big alter.

This selection procedure helps safeguard them from spammers who look forward to purchasing domain names with many different website link powers, and then modify them into completely diverse websites (e.g., purchasing a domain that was previously for an academic institution and making it an automobile insurance website). People who connected to the educational organization undoubtedly didn’t mean to recommend an automobile insurance website.

Let’s consider several cases when the search engine might think about a change big enough to re-evaluate the way they deal with your website.

Domain Name

Several website marketers decide to alter their domain. For example, possibly they began using a “.net” domain and they could find the “.com” version of the identical domain name. Or maybe they are just rebranding their own business.

No matter what the main reason, a website alternation in possibly noticed as a large modify by search engines like Google, especially if you perform a website redesign, alter the Link structure, customize the written content considerably, and alter the WhoIs at the same time.

Even though all you perform is an easy domain modify, search engines like Google have a good enough reason to think about the chance that individuals which linked to the aged domain might no longer decide to link to you. Having a basic domain modify and appropriate execution of 301 redirects, your chance of a substantial drawback is comparatively reduced. However, the threat remains.

URL Structure

It is not unusual for websites to undergo a full redesigns, or applies a brand new website cms (CMS) without creating substantial modifications to the written content simultaneously. On the other hand, it will take time for Google to recognize the new website framework to find out what exactly is on the new edition of the website.

Each of the complex associations involving the web pages of the website are already updated, and this also usually takes weeks and even a few months for the search engine to comprehend. Meanwhile, they might sense a need to decrease the value of your website relatively. Applying 301 redirects from the previous web pages to the brand new pages can help with this particular issue. However, it does not avoid it completely.

Content

Major modifications in written content may also give search engines a good reason to think about the way it treats your web site. Whether or not the basic theme matter is unaffected, normally it takes a little while for search engines like Google to make that dedication.

Who Is Changes

When you make major changes in the domain ownership, there is a possibility that you lose the back links. Most of the time the significant change in the domain records can alter the rankings. However, it is often considered as buying the PR domains for back links.

Theme

If you add new section in your website, it will take some time to take authority and recognition. You need to create good inbound links in order to gain the rankings.

Conclusion

By learning basic SEO information about website modifications and adding 301 redirects might save your rankings in search engines.