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Charismatic SEO Tips for Successful Retail Business Website

Mon, 10.10.2011. / 21:50:41

Running a retail business in countries like USA, UK, Malaysia, and France etc can be very successful if right niche and appropriate needs are met of the targeted customers. Similarly, today my SEO tips do revolve around the retail business which has a website and it reserves orders online through ...


Running a retail business in countries like USA, UK, Malaysia, and France etc can be veryRetail Business SEO successful if right niche and appropriate needs are met of the targeted customers. Similarly, today my SEO tips do revolve around the retail business which has a website and it reserves orders online through it.

Let’s flight off with the tips for the retail business website to do its SEO to make it more visible on the World Wide Web and to position it well in the major search engines against the targeted keywords.

Select the Best Web Hosting Services

Webhosting is the blood of the website as the website has to run on it. Selecting the best web hosting services is really important as all the onsite SEO is dependent on it. Go through the web hosting reviews provided by the users and identify the best out of it. Opening up a retail business in USA or UK means that the web hosting services should provide a physical IP address of USA or UK to target the region.

It is recommended to purchase a fixed IP address to boost up your business with traffic of relevant visitors. It might cost you more but believe me it will be worth spending. Always run a check on the IP address provided by the web hosting company to ensure whether the IP address is not black listed or dead. In an onsite SEO, website speed matters a lot because it involved user’s accessibility and browsing speed of the retail business website.

Increasing the Rate of Crawl of the Search Engine Spider

Use the Google toolbar to see the last crawl date when Google spider landed on your retail business website to review. The crawl rate can also be seen the Google webmaster tools which graphically shows the time and frequency of the crawler on your website. You may know the answer as I have emphasized on it many times in the other SEO tips that I have published. Keep updating the content on your website regarding new retail outlet launch, new products introduction on retail, sales promotions etc which may really add value to your website and keywords can be used appropriately to optimize the pages well for search engine rankings. Providing sitemaps HTML and XML helps crawlers to index your website much easily as if they have done page by page from the home page. So it is recommended to place your retail product pages and other important pages in the sitemaps that you want them to be visible for the user in the search results of search engines.

Optimizing the Image Alt Tags

Using images of your products at retail business website gives you an edge to showcase the products or services that you are offering to customers. According SEO, if you want to make the product page more powerful, optimize the alt tags of the images being used. Use keywords that are relevant and for which you are willing to rank the website in the SE. you may also add some product description with the images to deliver the exact detail of the product that is being showcased. Keywords can also be used in the product description to enhance keywords density and to optimize the page stronger for search engines.

Optimize Meta Tags

Coming towards the coding and development side, it is a must to optimize the Meta tags of the website because these tags are used by search engine bots to understand what your website is about. Optimize the Meta title, Meta description and the Meta keywords smartly to ensure organic content plus adding the targeted keywords for your retail business promotion

Content is Really a King

As I have always been saying, Content is King and SEO is its Queen. Funny but it’s really true to keep the content rolling on your website which keeps your website fresh in the eye of search engines and you can easily target the keywords that you want good SERPs on. Use the heading tags H1, H2, H3 (preferred) and so on till H6; optimize the headings with the keywords related to the page and product. Bold the keywords in the content so that the crawlers may know that this keyword is to be given more priority.

Creating Quality Back Links

After the onsite SEO is implemented it is now time to optimize the retail business website for the off page factors of SEO. Search for the relevant retail business directories of good quality and content, submitting your business website there, producing keywords based unique articles on retail industry and submitting it to the top article directories, producing quality blog posts and submitting them to famous blogs related to retail business, producing press releases regarding any product improvement, promotions or any type of changes that would grasp user attention should be documented as press release for your website and submitting to the top most press release websites, bookmarking the pages for other online users to view the pages you like and last but not the least enhance social networking in the social media websites to gain more traffic to your website plus to promote your products to gain more sales.

These are the most appropriate SEO tips for the retail business success in the online market which can enhance its market share, customers and even sales can increase with the small efforts of SEO.